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Unmasking Mental Illness Campaign Finalist for National Healthcare Award

The awareness campaign features influential Macon-Bibb County Leaders

Robert Reichert
Macon-Bibb Mayor

The River Edge Behavioral Health awareness campaign, “Unmasking Mental Illness,” is a national finalist for Modern Healthcare’s Campaign of the Year Award. The River Edge campaign features influential Central Georgia leaders: Macon-Bibb Mayor Robert Reichert, Bibb County School Superintendent Dr. Curtis Jones, Macon-Bibb Judicial Superior Court Judge Verda M. Colvin, and Macon-Bibb Sheriff David Davis.

The River Edge “Unmasking” campaign is a finalist in the “Integrated Marketing” category. Other finalists include Johnson​ &​ Johnson ​Medical​ Device​ Companies and Medela.

Dr. Curtis Jones
Bibb County School Superintendent

Modern’s Healthcare’s IMPACT Awards recognize the best in healthcare advertising, marketing, promotion, and communication across all types of media platforms by providers, insurers, pharmaceutical companies, suppliers, vendors, and advocacy groups.

“Unmasking Mental Illness” was developed by Macon-based communications strategist Jessica Lanier Walden, LLC. Big Hair Productions, also Macon-based, produced the television announcements. The billboards and print ads were designed by Macon’s Burt & Burt. Additional collateral was created by formerly Middle Georgia-based graphic artist, Susie Allen.

Verda M. Colvin
Macon-Bibb Judicial Superior Court Judge

“River Edge is thrilled and honored to be a national finalist,” said River Edge CEO Shannon Terrell Gordon, LCSW. “Since one in four Americans will face a mental health challenge at some point in life, the campaign’s tagline – ‘if it’s not you, it’s someone you love,’ – rings true for all Central Georgians. We are grateful to our local leaders who boldly participated in spreading that message and hope our efforts to destigmatize mental illness bring relief and hope to individuals and families facing these challenges. Please remember: treatment is effective, and recovery can be expected.”

David Davis
Macon-Bibb Sheriff

The Impact award winner will be announced in Chicago on Nov. 7. More information on Modern Healthcare’s IMPACT Awards can be found at

A campaign companion video will debut at The River Edge Foundation’s annual Unmasking Mental Illness Masquerade Ball and Silent Auction on Oct. 27. For more information about the annual gala, visit

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